The Writing Trends That Will Define 2023 (Get Excited) | by

It already looks like 2023 will be the best year yet for writers

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] He specifically said monetization will be open to writers AND video creators, and long-form content will finally

[{"selector":"#anim-574aa85e-66b7-49d5-84bb-35b3f4202fba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.4034399948172863e-15%, 2.5495635385903583e-7%) scale(0.8403361344537815)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] If that doesn’t make you jizz in your pants I don’t know what does

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Simple tactic to execute in 2023: re-publish your best long-form content again on Twitter

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] People often think of LinkedIn as the most sleepy writing platform

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] There are many more exciting features I’ve seen previews of that’ll help anyone looking to

[{"selector":"#anim-574aa85e-66b7-49d5-84bb-35b3f4202fba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.4034399948172863e-15%, 2.5495635385903583e-7%) scale(0.8403361344537815)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The way you will likely use them in 2023 is the AI will write some text for you

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The response will sound a lot like a Wikipedia entry (boring as hell)

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Where this is powerful is AI will become your research assistant

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The worst is SEO-written articles stuffed full of keywords, designed to manipulate Google search results

[{"selector":"#anim-574aa85e-66b7-49d5-84bb-35b3f4202fba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.4034399948172863e-15%, 2.5495635385903583e-7%) scale(0.8403361344537815)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] AI can write this crap, so this content’s value will fall to zero in 2023

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] It’s harsh to say … but many of you don’t have a writer’s voice

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Substack lets you find new readers through its recommendation engine

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Substack has more plans to iterate on this feature and remove the reliance writers have on newsfeeds

[{"selector":"#anim-574aa85e-66b7-49d5-84bb-35b3f4202fba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.4034399948172863e-15%, 2.5495635385903583e-7%) scale(0.8403361344537815)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] For those wondering, Substack currently gives me 20% of all new readers I get for free

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] And I own those readers once they become part of my newsletter

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] I’m blown away by their ability to understand what writers want and then quickly add those

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] It creates reader-writer intimacy that’s better than hot sex

[{"selector":"#anim-574aa85e-66b7-49d5-84bb-35b3f4202fba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.4034399948172863e-15%, 2.5495635385903583e-7%) scale(0.8403361344537815)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Watch Substack as a newsletter platform closely and don’t be a sleeper

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] As the Twitter files showed, it allows tech bros to remove content, ban people for no reason,

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Many more decentralized copycats of current writing platforms are being built

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Expect more creators in third-world countries to get paid with crypto

[{"selector":"#anim-574aa85e-66b7-49d5-84bb-35b3f4202fba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.4034399948172863e-15%, 2.5495635385903583e-7%) scale(0.8403361344537815)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Also, now that Tim Ferriss and Mark Manson have experimented with NFTS, expect more writers to use

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] I also believe the huge success of NFTs on Reddit will spread to other platforms like LinkedIn

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] One big trend that won’t change is writers will continue to act smart and own their

[{"selector":"#anim-312dbec2-448c-4388-85c4-1b8014f14582","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93d08196-99ec-4261-87a6-4af6a44e4cae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.3045977011494228%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] As my friend Gavin always says: “Build the list, email the list