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Book Marketing Strategies: 14 Tips

But once you’ve done all that work, you want people to read your novel

You’re one of many authors trying to reach the same readers

Today, we’re talking about book marketing ideas you can use to reach people who are excited

Book marketing is the process of converting potential readers into people who buy your books

You might have a few close friends or family members that buy your book as soon as

Most publishers want their new authors to have at least a small social media following with decent

And most traditionally published authors are responsible for at least some, if not all, of their own

You’ve already learned so much to write and publish a book—you can learn how to

Most writers aren’t! You don’t need a business degree to succeed in book marketing

When it comes down to the basics, book marketing isn’t that different from regular marketing

The principles around sales and consumer psychology are the same

Author and book marketing expert Mark Dawson of Self Publishing Formula says marketing books is the same

It means you can pick up a book on general marketing and learn strategies that will work

She says, “I think the biggest difference is that book marketing has to show readers that their

Readers have no shortage of options when it comes to books—and other entertainment for that matter

For most people, it takes a lot longer to read a book than to stream a movie

Book marketing coach Monique Mensah agrees: “My number one tip for book marketing is to stop selling

And, Hanson-dePaula adds, it’s not enough to just sell a book and have it sit on

In short, if you just want to sell a book, then marketing is the same as if

But if you want those buyers to read your books and become a fan, you need to

Every author marketing expert will have their own great book marketing ideas you’ve never thought of

It’s a starting point, an overview of what you need to know

These book marketing strategies will help you get started and hopefully make you feel less overwhelmed by

The time to build interest in your book and you as an author is as soon as

These people will give you pre-orders and release day book sales, which will help you jump up

Begin following people who might be interested in what you’re writing about

You should also start your newsletter list as soon as possible, according to Hanson-dePaula

“It is one of the most powerful tools you’ll have as an author—even more so

Here are some ideas of what to talk about before you publish:

It might take you longer to make sales, but you can still connect with your target audience

People don’t want to feel like you’re advertising to them, even if you are! Avoid

Producing your best book might seem obvious, but many writers rush to get their book out and

“Make sure everything—from the manuscript, the cover, the blurb to the ad copy—all dovetails,” says

It’s better to delay a release than put out a book that isn’t ready

Proofread your own work using an editing software like ProWritingAid, then send your manuscript off to a

This is another thing self-published authors can easily outsource

Hire an experienced cover artist, and be prepared to spend good money on your book cover

Have professional-sounding social media posts, newsletters, and website copy

A less-than-stellar product is the fastest way to ruin your image as a serious author

People’s tastes in reading material are infinite—and some people, sadly, don’t like reading

But if you don’t narrow down your ideal reader, you won’t sell any books

Be aware of your characters and who you think will relate most to them

You can narrow your ideal reader down to “women who read sci-fi romance

Do you have a thirty-something heroine? Target “women in their thirties who read sci-fi romance

Hanson de-Paula suggests talking to “one person” as your ideal reader

This content will then get in front of people who can relate to you and your book

Marketing too broadly means no one will see your book—or see themselves in your book

If you don’t focus your marketing efforts, most of the people seeing your ads aren’t

And much like having too broad of a target audience, having too broad of goals doesn’t

Your goals might be reaching a certain ranking on Amazon, having a certain number of pre-orders, or

You can set goals related to the number of email subscribers, followers, or clicks on your paid

You can use goal-setting methods like SMART (specific, measurable, attainable, relevant, time-bound) to help you

If you just want to publish your book for friends and family to purchase, that’s fine

Dawson points out that for self-published authors especially, it’s crucial to be business-minded

Indie authors must be a writer, publisher, marketer, accountant, project manager, and everything else

Look for other sources of revenue: book merchandise, speaking events, courses and memberships, etc

An important part of being a business-minded writer is establishing your brand identity

Your brand sends a message, and you should be deliberate in determining what that message is

Then, keep your messaging consistent in all your interactions with readers

Your brand identity is the message, and there are some steps you can take to get that

Use your name for your website, not the name of your book or series

Your author website is just one component of your brand identity

Spend some time picking out a color palette, and use these colors on your author website and

You can even incorporate those colors into your book cover design

If you can’t afford it right away, start with a basic one that you design on

You can be witty, informal, goofy, academic, serious—your options are endless as long as they feel

Your voice will show up in your author bio, your ad copy, your author website, your newsletter,

Having a consistent tone will help your audience feel like they know you

You’ll use keywords in many aspects of your writing business

There are programs like Publisher Rocket that can help you scope out competition and choose your keywords

You can use the same keywords if you publish on another platform like Ingram Spark

Amazon KDP also gives you two categories, which is one way readers search for books

Other keywords are important for your website, your ad copy, and your social media posts

Where do you find these keywords? From your ideal reader, of course! The things your ideal reader

These keywords might be other authors or book titles, interests, themes, and topics

For example, a historical romance author might use “fans of Tessa Dare” in their ad copy

Whether you love it or hate it, social media is a vital step of the book marketing

Where do their demographics hang out? Older crowds are on Facebook, and Gen Z is hanging out

Start with one or two platforms where you’re most likely to find your ideal reader

Posting consistently is more important than posting every single day

Many writers fall into the trap of targeting other authors when they get started on social media

Find out where readers are hanging out on your respective social media platforms and connect with them

For example, you will want to reach BookTok rather than WriterTok

On Instagram, you’ll want to connect with the #Bookstagram community rather than #Authorsofinstagram

Convincing people to give you their email address is a major show of trust

’ They are one step away from buying,” Hanson-dePaula explains

Having an exciting lead magnet will convince people to enroll in your newsletter

Promote your lead magnet frequently on your social media platforms

Then they’ll be the first people to click “buy” when your book goes live

You might get enough interest to sell a larger amount of books when you first release your

If you want a steady income stream, and you’re serious about making a living as an

Dawson advises, “It’s pay to play now, so be prepared to understand and embrace the paid

But throwing money at ads without a solid book marketing strategy can cost you far more than

Dawson offers Ads for Authors a couple times a year, so you can sign up for the

One of the best book marketing strategies is to connect authentically with your readers

Follow your readers and interact with their content on social media

Encourage your newsletter subscribers to connect with you by replying or joining your author community

Don’t sit at your booth stone-faced until someone comes up and asks about your book

When readers are invested in you and feel like they know you, they’re more likely to

When you’re building relationships with readers, be sure some of those people are book reviewers

Book reviewers often have an incredible social media presence or blog following

Advanced Review Copies, or ARCs, are when you send out your book before it’s published for

One way to reach reviewers is through NetGalley, which sends out ARCs

They’re more likely to review your book if you’ve established a relationship with them

There are many different metrics you can track and evaluate monthly, quarterly, and annually

It can also point out where you might need to focus more of your energy and time

You don’t want to wait until you’re a marketing expert to start your book marketing

Working with a book marketing coach is also helpful for both beginners and established writers

You’ll have someone with marketing expertise cheering you on and helping you sell your books

Good book marketing strategies are the only way you’ll make money with your book

Having a social media marketing plan can help you get an agent or a publisher if you

Some vendor events and bookstores will also ask for a marketing plan or metrics to let you